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British Columbia Lottery.

 

2019 BCLC Tech the Halls

Loyalty & Rewards Platform To Target Holiday Purchases

The holidays are the most wonderful time of the year to reward customer loyalty. We helped BCLC give back by developing a second-chance engagement platform to incent and reward holiday Scratch & Win ticket purchases. The platform allowed players to pick the prize draws they wanted to enter, and invited them to spin a wheel for a chance to win an instant prize or extra prize draw entries.

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